ADVERTISING PLAN
The plan to advertise for this project would include several different venues and social media outlets.
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1. The first would be through my Facebook and LinkedIn Music Groups, as there are several teachers from around the country (and possibly world) that participate in them. I would post a link to this site with a small blur to pass on the message to any other educators the group members might know who would also be interested in participating. I would probably try to repost to the group once every 3-4 months, so I don't get a negative response from the moderators.
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2. I would do a similar outreach via Twitter, with a link to this site and a quick blurb about my project idea. I would try to address my music teacher twitter friends in a secondary specific post, and depending on the need add @connections to the secondary post. This would be a monthly tweet to see what kind of response I get from fellow music teacher twitter users.
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3. Depending on the cost, I might also try posting my project on ePals and/or iEarn. I would want to keep the description for the project updated every four months or so, to help garner interest from other educators. If you need to pay to use these sites then I will need to look into grants, donations, or alternate funding sources to post to here.
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4. Also, depending on the cost, and social media response, I might try taking out a Google Ad. I know a few people who have used this service with a positive result, but again I would need to look into grants, donations, or alternate funding sources. The ad would need to be updated every four months or so, depending on the response for a two year period.